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Suddenly, your marketing

decisions are clear

UniFida is the customer data platform for insight-driven marketers.  Hosted in the cloud, it unifies data from all
online and offline customer behaviour, giving you a true single view of the people that count. 
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See your customers as

they really are 

UniFida captures and unifies offline and online behaviour in real time, creating a single, up-to-date customer view that your entire marketing team can access. 
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Tailored dashboards for up to 10 people
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Vivid tables and charts for easy reference - powered by
Microsoft Power BI
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Product options for identifying preferences and propensities
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Tools to plan, execute and measure marketing tactics
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Unique AI driven marketing attribution shows the true value of each marketing channel and their impact on sales

Manage privacy preferences using tools built for the rigorous standards of the GDPR
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See

Get faster answers to vital marketing questions

If you need marketing direction from your data, you shouldn't have to wait days for it. With UniFida, you simply log into your dashboard and use the fresh reports, charts and analysis to confidently plan your next move. 
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Conversion
How do I turn browsers into buyers?
Retention
Which of my customers are most at risk?
Reactivation
What will wake my inactive customers?
Privacy
How do I give customers best-practice protection?
Value
Which customers should I invest most in?
Personalisation
How do I create unique customer experiences?
Accountability
Which channels and tactics deliver the best ROI?
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Faster Answers
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Easily turn insights into personalised persuasion

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UniFida shares data easily with other systems, so you can quickly convert customer insights into highly personalised campaigns and experiences in both online and offline media.
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Personalised email
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Personalised web experiences
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Personalised print
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Personalised social media campaigns
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Personalised content
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Personalised trigger messaging
Personalisation

Making your UniFida
happen

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While it is a packaged software solution, every UniFida installation is uniquely configured to each client's data environment and marketing needs. This is based on a series of well-defined steps and support services. 
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We'll define your requirements based on an understanding of your marketing ambitions and data sources;

We then configure and install your tailored version of UniFida;

Your people (up to 10 per licence) receive thorough UniFida training;

Optional levels of service and support are included on an 'on call' basis
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Mak happen
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From only 65 cents per customer p.a.

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CDP Book
Marketing Attribution e-Book
The authoratative guide to understanding the true value of your marketing spend

As Marketing Executives strive to justify budgets to boards seeking clear ROI, accurate accounting for marketing's value is crucial.

 

However, only a minority of marketers feel confident in justifying their budgets submissions, often relying on disparate reports from internal sources, agencies, media companies and tech companies. This results in inaccuracies, often based on double counting, over claiming, and dependency on suppliers who mark their own homework. 

 

That’s why, from big-picture planning to campaign-level tracking, marketers are turning to omni-channel marketing attribution.

 

This book is a concise guide for executives seeking truthful and precise marketing attribution.

 

Covering the key aspects of omni-channel marketing attribution, it offers clarity on objectives and delivery without delving into exhaustive statistical detail. Readers will gain insight into accessing attribution, associated costs, expected accuracy, and optimizing budget allocation.

 

Leveraging UniFida's innovative attribution technology and consulting expertise, this resource draws on real-world experiences across diverse sectors.

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Thank you - your e-Book will

be with you shortly

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