top of page

Suddenly, your marketing

decisions are clear

UniFida is the customer data platform for insight-driven marketers.  Hosted in the cloud, it unifies data from all
online and offline customer behaviour, giving you a true single view of the people that count. 
Alt 4.png

See your customers as

they really are 

UniFida captures and unifies offline and online behaviour in real time, creating a single, up-to-date customer view that your entire marketing team can access. 
cloud.png
Tailored dashboards for up to 10 people
Vivid tables and charts for easy reference - powered by
Microsoft Power BI
Product options for identifying preferences and propensities
Tools to plan, execute and measure marketing tactics
Unique AI driven marketing attribution shows the true value of each marketing channel and their impact on sales

Manage privacy preferences using tools built for the rigorous standards of the GDPR

speech.png
heart.png
single_customer.png
thumbs up.png
search.png
Screen Shot 2020-07-01 at 11.20.30 am.pn
settings.png
See

Get faster answers to vital marketing questions

If you need marketing direction from your data, you shouldn't have to wait days for it. With UniFida, you simply log into your dashboard and use the fresh reports, charts and analysis to confidently plan your next move. 
Data_1.png
Conversion
How do I turn browsers into buyers?
Retention
Which of my customers are most at risk?
Reactivation
What will wake my inactive customers?
Privacy
How do I give customers best-practice protection?
Value
Which customers should I invest most in?
Personalisation
How do I create unique customer experiences?
Accountability
Which channels and tactics deliver the best ROI?
uokpl_edited.png
uokpl_edited.png
uokpl_edited.png
uokpl_edited.png
uokpl_edited.png
uokpl_edited.png
uokpl_edited.png
Faster Answers
heart.png
thumbs up.png

Easily turn insights into personalised persuasion

speech.png
UniFida shares data easily with other systems, so you can quickly convert customer insights into highly personalised campaigns and experiences in both online and offline media.
email.png
Personalised email
web.png
Personalised web experiences
print.png
Personalised print
social.png
Personalised social media campaigns
content.png
Personalised content
trigger.png
Personalised trigger messaging
Personalisation

Making your UniFida
happen

cloud.png
speech.png
thumbs up.png
heart.png
thumbs up.png
search.png
While it is a packaged software solution, every UniFida installation is uniquely configured to each client's data environment and marketing needs. This is based on a series of well-defined steps and support services. 
heart.png
heart.png
Alt 3.png
We'll define your requirements based on an understanding of your marketing ambitions and data sources;

We then configure and install your tailored version of UniFida;

Your people (up to 10 per licence) receive thorough UniFida training;

Optional levels of service and support are included on an 'on call' basis
settings.png
settings.png
settings.png
settings.png
thumbs up.png
search.png
settings.png
Mak happen
Quotes
speech.png
heart.png
thumbs up.png
thumbs up.png
cloud.png
search.png

From only 65 cents per customer p.a.

cloud.png
search.png
heart.png
settings.png
heart.png
CDP Book
Marketing Attribution e-Book
The authoratative guide to understanding the true value of your marketing spend

As Marketing Executives strive to justify budgets to boards seeking clear ROI, accurate accounting for marketing's value is crucial.

 

However, only a minority of marketers feel confident in justifying their budgets submissions, often relying on disparate reports from internal sources, agencies, media companies and tech companies. This results in inaccuracies, often based on double counting, over claiming, and dependency on suppliers who mark their own homework. 

 

That’s why, from big-picture planning to campaign-level tracking, marketers are turning to omni-channel marketing attribution.

 

This book is a concise guide for executives seeking truthful and precise marketing attribution.

 

Covering the key aspects of omni-channel marketing attribution, it offers clarity on objectives and delivery without delving into exhaustive statistical detail. Readers will gain insight into accessing attribution, associated costs, expected accuracy, and optimizing budget allocation.

 

Leveraging UniFida's innovative attribution technology and consulting expertise, this resource draws on real-world experiences across diverse sectors.

Picture 1.png

Thank you - your e-Book will

be with you shortly

bottom of page