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See your customers as
they really are
UniFida captures and unifies offline and online behaviour in real time, creating a single, up-to-date customer view that your entire marketing team can access.
Tailored dashboards for up to 10 people
Vivid tables and charts for easy reference - powered by
Microsoft Power BI
Product options for identifying preferences and propensities
Tools to plan, execute and measure marketing tactics
Unique AI driven marketing attribution shows the true value of each marketing channel and their impact on sales
Manage privacy preferences using tools built for the rigorous standards of the GDPR
Get faster answers to vital marketing questions
If you need marketing direction from your data, you shouldn't have to wait days for it. With UniFida, you simply log into your dashboard and use the fresh reports, charts and analysis to confidently plan your next move.
Conversion
How do I turn browsers into buyers?
Retention
Which of my customers are most at risk?
Reactivation
What will wake my inactive customers?
Privacy
How do I give customers best-practice protection?
Value
Which customers should I invest most in?
Personalisation
How do I create unique customer experiences?
Accountability
Which channels and tactics deliver the best ROI?
Easily turn insights into personalised persuasion
UniFida shares data easily with other systems, so you can quickly convert customer insights into highly personalised campaigns and experiences in both online and offline media.
Personalised email
Personalised web experiences
Personalised print
Personalised social media campaigns
Personalised content
Personalised trigger messaging
Making your UniFida
happen
While it is a packaged software solution, every UniFida installation is uniquely configured to each client's data environment and marketing needs. This is based on a series of well-defined steps and support services.
We'll define your requirements based on an understanding of your marketing ambitions and data sources;
We then configure and install your tailored version of UniFida;
Your people (up to 10 per licence) receive thorough UniFida training;
Optional levels of service and support are included on an 'on call' basis
From only 65 cents per customer p.a.
Marketing Attribution e-Book
The authoratative guide to understanding the true value of your marketing spend
As Marketing Executives strive to justify budgets to boards seeking clear ROI, accurate accounting for marketing's value is crucial.
However, only a minority of marketers feel confident in justifying their budgets submissions, often relying on disparate reports from internal sources, agencies, media companies and tech companies. This results in inaccuracies, often based on double counting, over claiming, and dependency on suppliers who mark their own homework.
That’s why, from big-picture planning to campaign-level tracking, marketers are turning to omni-channel marketing attribution.
This book is a concise guide for executives seeking truthful and precise marketing attribution.
Covering the key aspects of omni-channel marketing attribution, it offers clarity on objectives and delivery without delving into exhaustive statistical detail. Readers will gain insight into accessing attribution, associated costs, expected accuracy, and optimizing budget allocation.
Leveraging UniFida's innovative attribution technology and consulting expertise, this resource draws on real-world experiences across diverse sectors.
