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UniFida puts data driven marketing into overdrive
Our clients see an average ROI of 400%-800% on their UniFida invesment**
In the recent Gartner Annual CMO Spend Survey*, 79% of marketers said they would focus on existing markets to fuel their growth. So, leveraging value from existing customer is key.
UniFida maximises the marketing value of existing customers by creating a true, single view of each one. This clear picture (viewable on the UniFida dashboard) helps explain and predict behaviour so you can enhance the relevance and effectiveness of your data-driven marketing, including:
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Converting web browsers using mail, email and personalised video
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Personalised push communications
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Targeting active customers based on propensity
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Who to target, when to target and how to target.
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Spend money in the right place at the right time.
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Managing overall customer contact density
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Reactivating dormant customers
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Co-ordinated text, mail and email campaigns
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Personalise the customer experience online
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Evaluating online and offline channel performance
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Using marketing mix attribution to see the true effect of
all your marketing tactics on sales
79% of CMOs will focus on delivering more value to existing markets*
Further, Gartner found that ROI ranks No. 1 in CMO’s Most Valuable Metrics*.
** UniFida users experience a ROI of between 400% and 800% from their investment in UniFida, often in the first 12 months (after set up is completed and initiatives implemented).
*Source: Gartner. The Annual CMO Spend Survey 2020/21
To learn more about how UniFida can help you turn data into revenue faster, please contact us.